When you’re working with data, design matters more than most people realise.

A well-designed dashboard doesn’t just “look nice” — it helps people understand complex information at a glance, without needing to dig through spreadsheets or click five layers deep.

Here are three key things we focus on when designing analytics dashboards:

1. Clarity over clutter
Every dashboard should have a clear hierarchy. That means showing the most important stats up top, grouping related info together, and removing anything that distracts from the core insights.

2. Visual language that makes sense
We use colour and layout to guide attention: greens for growth, reds for alerts, consistent icons for repeat actions. It’s about making the interface feel intuitive — even to new users.

3. Responsive and readable
Dashboards get used on all kinds of screens. We make sure everything adapts well on mobile and stays legible no matter the screen size.

The goal isn’t to impress with flashy graphs — it’s to help users make better decisions, faster.