Visual identity, website design, and build for a luxury fashion brand
RedCarpet is a high-end fashion brand specialising in limited-edition eveningwear and accessories. They approached me at an early stage, with a strong vision for their products but no existing branding or web presence. The goal was to create a sophisticated, high-impact identity that would appeal to their fashion-forward, design-conscious audience.
We began with a brand discovery session to clarify their values, tone, and target customer. From there, I developed a complete visual identity, including a minimalist logo, timeless serif typography, and a rich, restrained colour palette with deep burgundy, warm neutrals, and soft black. Every element was chosen to evoke elegance, exclusivity, and confidence.
For the website, I designed and built a custom Divi site with an editorial feel — full-width imagery, generous spacing, and bold but understated transitions. The layout prioritised storytelling, with immersive product showcases, a curated lookbook section, and a clean, intuitive shop experience. Behind the scenes, the build included performance optimisation, SEO basics, and WooCommerce setup for future product expansion.
The end result was a fully branded online presence that reflects RedCarpet’s quality and position in the luxury space — ready for press features, social sharing, and customer growth.
