What I Can Do For You
Strategy
Brand and Business Discovery
Exploring your goals, audience, and offer to shape a website that supports your wider strategy.
User Journey Mapping
Outlining the paths visitors take to find information, take action, or become customers.
Site Structure Planning
Organising your pages and navigation to keep things clear, simple, and focused.
Conversion Goal Setting
Defining what success looks like — and building towards it from the start.
Review and Refine
Checking the plan makes sense before design begins, and adjusting if needed.
How I Work
With strategic planning support, Sarah helps clarify your goals, define your audience, and map out the structure of your site before design begins. The process includes discovery sessions, user journey mapping, and goal-focused planning to ensure every decision has purpose.
Project Examples
Projects have included homepage restructure plans, site maps for multi-page service sites, and brand positioning workshops to align content with business goals.
Hire Me
Get started without any risk. Let’s chat and see if we might be a great fit for your amazing ideas.